“The digital media revolution is not just an added channel as most bricks and mortar retailers seem to regard it,” said Miller. “It is the tip of an iceberg and has the potential to rip the base out of the retail sector as we know it today.”
“Development of a cohesive strategy addressing all the channels a retailer chooses is critical to the success of today’s retailers,” said Miller. “A sound, analytically based understanding of customers’ values and satisfaction drivers, particularly for their target customer segments is also a necessity.”
